Insights
A collection of curious stories
About why people buy what they buy, and what smart brands do with the answers. New stories added as we find them.
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Can BSNL make a comeback?
BSNL built India's telecom backbone but lost the consumer. What changed, what the 4G rollout can and cannot fix, and what a comeback would take.
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When a milk packet breaks trust
Consumers buy milk almost every day, so small moments test their trust. Nandini, the Use By date, and how a brand can test its response before acting.
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Why cereal never won the Indian breakfast
Taste is biology, culture and economics. What genes, spice, Ayurveda and price tell us about consumer choice, and why cereal never won the Indian breakfast.
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