Continuous Consumer Intelligence Continuous Consumer Intelligence Market Signals Consumer Behavioural Shifts Cultural Signals Category Intelligence Competitive Signals

Outllyr helps brands understand their consumers continuously, so they can make better decisions about advertising, audiences, competition, new markets and products. It combines what people say and do across the open web with behavioural models of how they think and choose. Outllyr is a consumer intelligence company based in Bangalore.

Traditional research asks a fixed sample a fixed set of questions at one point in time; Outllyr starts from what consumers are already saying and doing, and keeps listening. Surveys and focus groups remain valuable inputs, but their answers can be shaped by incentives, social desirability and the research setting, and they age from the day the study closes. Outllyr's understanding stays current as the market changes.

You bring a business question, and Outllyr works through it in five steps: ask, listen, understand, model, and simulate and decide. Echo listens to conversations across forums, social media, search trends, videos, reviews, news and blogs. Those signals are read for what sits behind the behaviour: needs, attitudes, occasions, influences and competitive moves. Twin then models how different consumers could respond to a change in price, message, product or target segment, so you can see what to do next.

Echo and Twin are Outllyr's two instruments: Echo listens to what the market says, and Twin models the consumers you can't hear. Echo scans the open web for conversations about your category, brand and competitors, and organises them into themes, emerging trends and competitive signals. Twin uses behavioural models to explore how different people may think, choose and respond. Together they give a fuller view of the consumer than either gives alone.

Yes. That is what Twin is for. Many important consumers, such as rural households with little online presence or young people who rarely post, leave few traces on the open web. Twin models them from behavioural traits rather than from what they post, so they are part of the decision rather than missing from it. Twin's results are modelled, not observed, and are always presented that way.

In hours or days, rather than the weeks a new study takes. Echo is always on, so the listening has started before you ask. Follow-up questions, new angles and new audiences do not need a new brief, a new study or more fieldwork.

Every insight links back to the evidence behind it: the consumer signals, conversations and sources it came from. Decision makers can check the reasoning for themselves and take it to their stakeholders with confidence.

Outllyr reads conversations in 50+ languages and dialects, across 100+ markets. It started with India, where one category can mean very different things across regions, languages and life stages, and it is built for every market.

Ongoing, by design. Outllyr works as insights as a service, not as a research vendor. Rather than delivering a report and stopping, it stays with your business questions, tracks how your consumers change and answers the next question when it comes up, so research becomes a continuous part of how you decide.

Tell us the question you can't answer yet, using the form above. We'll tell you which instrument answers it, and what it would cost to be sure.